Logo Design - Femmeveda
Femmeveda combines women's health and Ayurveda. My client wanted a unique logo design that embodies the essence of herbal medicine, clarity, and strength. The logo highlights the focus on women’s health without being exclusive, it welcomes everyone. Since Ayurveda has its roots in India, the logo incorporates a bindi – the traditional dot between the eyebrows that many Indian women and men apply or wear.
Process
After a detailed conversation about your wishes and ideas, I start with the initial sketches. You receive several drafts and decide which direction to take. My client chose an unconventional design. Next, I refine the selected concept into a precise vector file. In logo design, defining space and negative space is essential.
At this stage, you will also receive options and can provide your input.
Finally, color comes into play. For this project, I also selected a matching font and took care of designing the first promotional postcards, signs, and door stickers.
